A maxim is a concise expression of a fundamental moral rule or principle, whether considered as objective or subjective contingent on one’s philosophy.

A maxim helps to motivate specific actions.

As we prepare for the future, the following Maxims have become clear. These are deeply held principles that will shape our future for generations to come.

These Maxims connect us to our client promise.


  • We consider the client in everything we do.

  • We seek out ways to simplify the building process for the client.

  • We energetically and enthusiastically interact with the client.

  • We honor client commitments and communicate in a timely manner, every time.

Embrace the Experience 

We are committed to providing a superior building experience that is unmatched in the construction industry. We consider everything we do through this lens. We embrace a profound sense of responsibility to deliver on this promise and hold ourselves, each other, and our subcontractors accountable.


  • We treat others with dignity and respect at all times.

  • We make ourselves available to our partners, suppliers, and subcontractors.

  • We go out of our way to help others when we can.

  • We are loyal and we value loyalty.

Value Relationships 

We build lasting relationships with our clients, vendors, suppliers, subcontractors, and employees. We are friendly, fair, forgiving, and firm. We are loyal and treat others with respect while demanding equal treatment in return.


  • We do what we say we are going to do – every time.

  • We are accountable for our actions.

  • We carefully consider promises made by negotiating deliverables and deadlines to ensure we can deliver on all promises.

  • We appreciate that our conduct reflects on the entire company and our colleagues.

Be Counted On 

We do not sacrifice integrity or character for any purpose. We take promises seriously and hold ourselves accountable for commitments made. We represent the company in a positive manner at all times.


  • We pledge to work safely and immediately correct observed, unsafe actions.

  • We set aggressive, but achievable, deadlines and push ourselves and others to keep the project on schedule.

  • We do not sacrifice quality or safety for time or money.

  • We follow company policies and processes and actively pursue process improvements.

Execute with Discipline

We accept that delivering a quality product, within budget and in a timely manner, is our standard for performance. We will not settle for anything less. We are committed to the process and work deliberately at all times to meet our standards.